Digital marketing training

What is Big Data?

Big data is a large amount of data. This information is analyzed in a short time and with great speed and accuracy. This information is divided into structured (categorized) or unstructured (random information).

In big data, the amount of information is not important and priority; What matters is the type of use and exploitation of this information by organizations and businesses.

Big data is a comprehensive system for businesses, especially large businesses. They can plan for the future of their work through the vast amount of information obtained from the big data system.

Big Data Idea

Big Data began to have an amazing impact on modern commerce in the early 21st century. At exactly the same time as industries and technologies were advancing, the vacancy of a system that could process large amounts of information in a short amount of time was felt.

That’s why big companies used new solutions. And over time, they brought the integrated Big Data system into operation.

Definitions related to the Big Data topic

بیگ دیتا چیست

The topic of big data is defined as 3 V or three letters V, the initial letter of which is known as the four main features of this topic. Here are some of them:


The first property of big data is the amount or volume of information called the volume. Different organizations and institutions design databases by collecting data and information from different sources. This information includes items such as trading volume information, information received from virtual networks or other classified information.

The sheer amount of information was one of the big challenges for the old businesses. Because they did not know how and where to collect and store information. But with the help of big data and the use of smart technologies, this problem has been solved.


The second important feature in big data is the speed of its processes. Information exchanges must be done very quickly. The big data process is very fast in processes and analyzes and processes large amounts of information with minimal errors.


The format and type of information are different. Types of information can be text, video, audio or zero and one codes. This diversity has led to the creation of categories for the collection and storage of information.

Which organizations use Big Data?

big data

  • Banking systems
  • Educational systems
  • State organs
  • Health and wellness organizations
  • Factories, shops and commercial companies

The main sources of access to Big Data information

Macro data is generally available in several ways, but its three main sources include the following:

  1. Online data flow

The first way to get Big Data information is to generate an information network from a variety of devices that are seamlessly interconnected. Such systems are called Streaming Data. Systems, servers, and computers networked together are an example of this type of system. The Internet is the main source of information exchange in these networks.

  1. Social Networks

Social media has had a huge impact on the subject of online business and even traditional business. These networks are one of the most widely used application resources for data collection. Billions of new pieces of information have been published on these networks. The information of these networks is updated every second, which has made social networks one of the largest media and information sources.

  1. Publicly available resources

In addition to the above, there are many public resources that you can use to get information. Including: News agencies, sites, databases, government statistics. In many cases this information can help you.

کلان داده

more information

For more information, you can see the contents of the digital marketing training page. Arta Technical team provides quality services in the field of social networking and specialized consulting.
For more information, contact our colleagues in the Arta technical Group.

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