Knowing the target audience is one of the secrets of any business success. With a little research, you can identify your target audience. Once you know your target customers, you need to design a marketing strategy that suits their needs and tastes.
Identify and attract the target audience
No matter what type of business you have, you must first identify your target audience. In today ‘s world, a successful person knows who he / she is offering services and products to. If so, it works purposefully so it will yield good results.
Define the target audience
Simply put, the target customers are the people who have the potential to buy your product. In fact, you provide services to these people or sell your products.
Your target audience will be selected according to a variety of criteria, including:
- Age
- Gender
- Culture
- Location
- Education
- income and …
tip
If you target your audience, it will definitely save you money and time. As a result, you can attract customers with very simple methods.
The importance of recognizing and paying attention to the target audience:
The production and continuation of a brand depends on knowing its target customers. When you have a good focus on the needs of your audience, your marketing will be much easier and more effective.
Knowing the target audience affects many factors:
- The type of content you produce
- Service or product
- How to provide services and products
- Your brand message and slogan
- The place and position where you advertise.
Therefore
If you know who your main audience and your business are, you can do better in each of the above factors.
Types of target audience
Different methods for identifying and categorizing audiences
Statistical and demographic classification
This is the first way to group your audience. In this method, you should target the age range of people, place of residence as well as their gender in choosing the customer category.
Categorization based on interests and hobbies
Research the entertainment of your audience. Find out what they fill their leisure time with. Ask questions about their interests. Answering these questions will help your business a lot.
Categorize the target customer based on the intention to buy
Some customers will come across your brand with the intention of buying certain products or receiving specific services. Knowing these people will help you get to know your current customer. Sometimes the customer does not intend to buy, but after encountering your brand, you are encouraged to buy. The approach to these two groups of customers is different. You also need to design different strategies for each group.
Strategies to identify the target audience and turn them into current customers
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Identify the ideal audience based on the following
- Audience statistical information (age, culture, education, etc.).
- Favorites and what they follow in cyberspace.
- Problems and worries they face in daily life.
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Play the role of problem solver.
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Get help from social networks.
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Ask good and basic questions.
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Constantly analyze the behavior of the audience and the customer.
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Check the activity of competitors.
more information
Read more about marketing strategy andadvertising.
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