Visual design uses images, typography, space, design and appropriate colors to enhance the beauty of a design or product. Designers carefully align elements to enhance the user experience or UX. We will deal with it more in the following.
Visual design is a strategic and elegant design
The audience’s first impression of the visual design is usually in the first 50 milliseconds. If the designers show a design that those users do not like in those critical moments, they leave the environment. Therefore, visual design is a vital part of your job.
Visual graphic design
Many people make the mistake of saying that designers use graphic elements only to maximize the appeal of visual design.
In fact, you use visual design to create and organize elements: A) you have to direct the user’s eye to the performance of an item and b) also adapt the beauties and designs.
Intuitive graphics in website design
For example, web content designers purposefully insert the text of pages. They are careful to provide content with good signs and visuals. They know that the smallest and most subtle details affect the audience.
Therefore, you should always show them the right designs in the right way. The worst thing for you here is user uncertainty.
If your users have to stop and think about your design, they will no longer trust you because your design has confused users.
tip
A visual design should capture the audience’s attention in important respects. In visual graphic design, you have to strike a balance between two things:
- Fresh and powerful design
- What users expect to see
Use visual design
How to use this type of design depends on the product, the organization, the industry and its audience (including their culture). A key factor in visual design is that you know your audience perfectly.
Visual design analysis
Elements
- Lines (straight / curved / geometric / organic): Use these to create texture, shape and division.
- shapes: It consists of lines, different colors and so on. You can use it to create closed / full areas.
- volume: Use the following forms and medicines.
- the amount of : Use the light and dark settings to create shadows and highlights.
- Color : Use attractive colors or colors that attract attention.
- Texture : Use this for object surfaces.
Principles
- Unity: This is used to coordinate the elements of the page. So with this method, it seems that the elements belong to each other and users are not confused by chaotic layouts.
- Gestalt: This is used for how people perceive objects.
- Hierarchy: It is used to show the importance of layout, pen, etc.
- Balance : This case is used for uniform distribution of elements and their balance.
- Contrast : Color differences are used to highlight elements.
- Scale : This is used to emphasize elements to determine scale or depth.
- Dominance : Use the size, color, etc. of an object to highlight it.
Accurate visual design + proper use of elements = successful design
As a visual designer, you have to consider the following. Including creating consistent, predictable and orderly content, but at the same time quite distinctive. A visual designer must meet user expectations to succeed.
In this way, the audience will maintain their trust and will be impressed by hearing your business brand. Visual graphic designers adhere to standards for the use of color, typography, and so on.
Some of the principles of this type of design are universal. For example, for textual parts in visual design, you should use words that are simple and understandable to users.
more information
For more information, read the site graphics and motion graphics.
Arta Technical team provides graphic design services in the fastest possible time and with the highest quality.