Content production and SEO

What is SEO

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SEO stands for Search Engine Optimization and means site optimization for search engines.

Our main goal of SEO is to satisfy customers. Search engines give your site a high score due to the fact that users spend more time on your site and enjoy reading content.

SEO application :

Many people today ask their questions to search engines. It means by searching in search engines like Google they will get a lot of content they want. If your site gets a high score in Google (has a high SEO) it will be one of the first Google result sites.

In fact, your site is one of the most visited sites in the field you have collected content. As a result, you can easily grow your business.

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Important points in SEO:

  • Choose the right keywords

To design an optimal site, you need to pay attention to the content keywords of your site. Keywords are phrases that you expect users to find in your search engine to get to your site.

Choosing the right keyword will increase your site traffic, so if you have a store or service site, your customers will increase.

Examples of sites that help you find search terms:

  1. Google keyword planner
  2. Google search engine also suggests related words by typing a word in the search bar.
  • Put title tags for site content

Segmentation and title for site content is one of the effective factors in SEO. The main title of the site is in the h1 tag, and there should be only one h1 tag on each page. The headings of the posts are placed in the h2 tag. You can use several h2 tags on the site.

On each page, each paragraph may have a title, which is placed in the h3 tag. You can understand this better by looking at the image below.

tags

  • Site speed

The loading time of your site is very important in SEO. If your site loads late, users will certainly not have to wait long and will leave your site quickly. As a result, your site traffic will decrease over time.

  • Internal and external links

Internal link: Internal link means the text of the pages and posts of your site should be linked to each other. In fact, by visiting a page of the site, you can see the link or related pages on the same site.

External links: External links means that the text of your post or pages is linked to another site. In this case, you should note that the site you link to must be valid and secure.

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  • Alternate text images

It may have happened to you that when you enter a site, its images open late due to low internet speed or other problems. If the images have alternative text, the text describing that image will be displayed instead of the images if these problems occur.

  • Site appearance

If your site is not attractive, the user will not stay on your site for a long time. The beauty of site design and categorization of site content is very important for your site visitors. The satisfaction of your site users and the length of time they are on your site is very important for SEO.

  • Communicating users with content

Content should be readable by users. Do not use too many literary and slang words. Try to keep sentences short and use the conjunction “and” less. If you have long sentences, divide it into two or three sections to make it easier for the user to read and understand the sentences.

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In today’s world of web design, there are so many types it’s hard to say. If you want to have a good position in site design, you need to increase your SEO to be able to promote your business.

Arta Technical has experienced people in this field and can produce content for your site with the highest quality and in the shortest time or design a site with high SEO.

More information about content production and site design

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